How does sales force automation influence relationship quality and performance? The mediating roles of learning and selling behaviors
نویسندگان
چکیده
a College of Business Administration, Ewha Womans University, 11-1 Daehyun-dong, Seodaemun-gu, Seoul 120-750, Republic of Korea b Graduate School of Business, Sogang University, #1, Shinsu-dong, Mapo-gu, Seoul 121-742, Republic of Korea c Center for Sales Innovation, St. Catherine University, St. Paul, MN, USA d Purdue University, West Lafayette, IN, USA e Department of Marketing, College of Business Administration, Ewha Womans University, 11-1 Daehyun-dong, Seodaemun-gu, Seoul 120-750, Republic of Korea
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